Program on Successful Business Positioning Slated at Penn State DuBois

Presenter Annie Hughes, director of the Center for Innovation and Entrepreneurship at Penn State Harrisburg.
Image: Penn State

Small business owners, entrepreneurs, and those interested in getting a start in their own business will benefit from an upcoming program at Penn State DuBois. “Positioning Your Business for Success in a Competitive Market” will be hosted by the North Central PA Launchbox and Ben Franklin Technology Partners via an online seminar through LaunchLINK. It is planned for 9:30 a.m. on Wednesday, September 11, in Room 256 of the Swift Building at Penn State DuBois.

Whether you are just starting to develop your business plan or are running your business now, strong positioning is critical to your business’s success, particularly in crowded markets.  Presenter Annie Hughes, director of the Center for Innovation and Entrepreneurship at Penn State Harrisburg, will discuss how to identify your positioning strategy and competitive advantage by analyzing your target customer base and competitive market.

As Director of the Center for Innovation and Entrepreneurship, Hughes supports commercialization of Penn State Harrisburg innovation and entrepreneurship in the Capital region via startup education, resources and programming. Prior to joining Penn State Harrisburg, she was a Manager of Disruptive Innovation at the Hershey Company, and a Director of Sales and Marketing at Eco Lips, Inc., a small business in her home state of Iowa.

The session, beginning at 9:30, will run for approximately an hour.  The session is free; however, registration is required.  With content available via webinar you still have the opportunity to participate at a LaunchLINK location, such as Penn State DuBois, and benefit from networking

and information available the host site.  Individuals may also choose to participate from their home or office.  Register at

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